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WHO WE ARE

Bodyline is India’s No 1 premium lingerie destination in India, liberating and empowering you with a world of choices to explore. Formed in 1992 Bodyline has become one of Asia`s leading brand by consistently creating a high quality and diverse range of lingerie.

We cater to every woman’s unique need and believe good lingerie is for everyone.

Bodyline is a seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bodyline brings forth an ideal mix of all the key elements – Quality, Fit, Innovation, Fashion. Bodyline has a wide range of lingerie products and is proud to offer an exciting and constantly evolving range of products and to be considered "the fitting specialist".

Company Culture

The Bodyline culture or the personality of our business is defined by Customer Experience, A Can do Attitude, Respect, Continuous Improvement, Communication, Trust, Accountability, Team Work and Integrity. Customer satisfaction & perfect service ensures that it is about the customer, always! We know you are the real boss and we do everything in our power to add value to the Customer's experience.

WHAT WE BELIEVE IN

We're not just about fashion and everyday bras. We believe that an Indian woman’s lingerie needs change with age and stage of life that she is in. Right from the teenager just beginning to use a bra, to the college girl hitting the hottest nightclubs, to the bride on her honeymoon to the lady on her way to motherhood, there's something for everyone.

You can easily browse by category, brand, color, size and even choose lingerie by identifying what you want to wear it under. With the use of detailed illustrations, images and descriptions, we try to provide you with all the necessary details to make a purchase decision.

Bodyline is a seductive, fashionable lingerie brand for the contemporary Indian woman, who is independent and far more experimental in her choices than ever before. After an extensive research and study of the innerwear market, Bodyline brings forth an ideal mix of all the key elements – Quality, Fit, Innovation, Fashion.

The essence of the brand lies on an understanding that lingerie beyond a piece of garment, is an extension of a woman’s persona. Thus Bodyline gives every woman an opportunity to reflect her individual attitude and lifestyle with an extensive range of products. A style for every mood, thought and occasion that not only compliments the outfit but also accentuates her form.

The Bodyline range has highly effective minimisers for the abundant, padded push ups for the petite, enduring, athletic bras for sports, cleavage enhancing bras for seduction. A wide range comprising of all manners of fabrics, colors and cuts with no purpose but sheer delight, which understand a woman’s body like no one else can!